Q Scores Blog: Brand Attachment Q

Thursday, September 15, 2011

You Can't Be Angry With The Angry Birds' Q Scores

by Steven Levitt

In the just completed Summer 2011 Kids & Teens Brand Q study, Angry Birds ranked within the top ten percent of all brands rated by children 9-11 years of age. It ranked #10 among 9-11 aged boys and #13 among girls of the same age.

The highest Q Score among children 6-11 is Wii while iPod achieves the highest Q Score among teenagers 12-17. Q Scores reflect the degree of brand enthusiasm among those youngsters who are familiar with a brand.

The adult version of this study (Brand Attachment Q) begins at the end of October.

About Q Scores

Q Scores identify the most enthusiastic consumers of a personality, character or licensed property, program, or brand. Derived from our data collection model of the Favorites Concept, the Q Scores measure of likeability is an important predictor of greater consumer involvement. Understanding how these consumers are impacted, enables clients to make the most informed decisions regarding their marketing, advertising, and media efforts.

Each Q Scores category in our databases provides a wide variety of demographics for pinpointing target consumer appeal across age, gender, household income, market size, region, race, ethnicity, presence of children and other key characteristics. We offer a variety of custom reasearch options for more precise target market analyses, and when clients’ timing needs are not aligned with that of a scheduled syndicated study.

In addition to providing consistently accurate and reliable data, our top level staff has the experience and expertise to analyze and interpret the information relative to the clients’ specific needs. We are readily available by phone or email to guide our clients with our unmatched and unbiased counsel and analytical support.