Q Scores Blog: U.S. Hispanic Market

Monday, January 27, 2014

Hispanic Performer Q: Celebrity Appeal among U.S. Latino Consumers

by Henry Schafer, Executive Vice President

The Industry Has Asked and We Have Answered…

Introducing Hispanic Performer Q

A New Syndicated Service Dedicated To

Measuring The Awareness and Appeal

Of Hispanic Celebrities Among U.S. Latino Consumers

Study Results Now Available

First syndicated market research study designed to specifically measure Hispanic talent for the U.S. Hispanic market.

Sample design developed to nationally represent all segments of Hispanics between the ages of 16 and 64.
Online interview (in Spanish or English) with proper representation of language spoken in the home (Spanish dominant, English dominant or both equally) and respondent country of origin.
400+ personalities (all types) evaluated with demographic profiles to determine their strengths and weaknesses (awareness and appeal). While primarily covering Hispanic celebrities, the study includes a variety non-Hispanic talent as well.
Additional data provided as follows: category norms/personality type averages; target demographic rankings; traditional and social media/technology usage behavior; general consumer behavior; and customized questions that can be cross-referenced with the celebrity data

Please contact us to discuss this study in more detail and see how it can benefit your organization. Call us at 516-365-7979 or by email: henry.schafer@qscores.com

About Q Scores

Q Scores identify the most enthusiastic consumers of a personality, character or licensed property, program, or brand. Derived from our data collection model of the Favorites Concept, the Q Scores measure of likeability is an important predictor of greater consumer involvement. Understanding how these consumers are impacted, enables clients to make the most informed decisions regarding their marketing, advertising, and media efforts.

Each Q Scores category in our databases provides a wide variety of demographics for pinpointing target consumer appeal across age, gender, household income, market size, region, race, ethnicity, presence of children and other key characteristics. We offer a variety of custom reasearch options for more precise target market analyses, and when clients’ timing needs are not aligned with that of a scheduled syndicated study.

In addition to providing consistently accurate and reliable data, our top level staff has the experience and expertise to analyze and interpret the information relative to the clients’ specific needs. We are readily available by phone or email to guide our clients with our unmatched and unbiased counsel and analytical support.