Q Scores Blog: sports fans

Tuesday, May 8, 2012

Tim Tebow Recognition Now At 83%

by Steven Levitt

In the just released 2012 Sports Q Study of 600+ sports personalities, Tim Tebow's recognition reached over 80% among all sports fans.

This remarkable level of visibility puts him in the company of such well known sports personalities as:

LeBron James (84%)
Jeff Gordon (84%)
Michael Vick (83%)
TIM TEBOW (83%)
Terry Bradshaw (82%)
Reggie Bush (82%)
John Madden (81%)
Andre Agassi (81%)
David Beckham (81%)

Just one year ago today, Tebow's recognition was at 62%, revealing the impressive growth in his awareness among sports fans across America!

For further information, please contact anyone of us:

Steven.Levitt@qscores.com

Henry.Schafer@qscores.com

Francine.Purcell@qscores.com

Wednesday, February 15, 2012

How will 'Linsanity' translate into consumer appeal?

by Henry Schafer

Jeremy Lin's ascendance to the top of the sports world is an amazing phenomenon to witness over such a short period of time. The true measure of his marketing potential for advertisers will be based on how well his emotional connection with sports fans (e.g., the growth in Knicks TV ratings, jersey sales, game attendance, social media coverage, etc.) translates into consumer favorability over the next few months.

Our next Sports Q Study, coming up in a few short weeks, will measure his consumer impact in relation to a list of about 500 sports personalities representing all of the major sports. Feel free to contact us about the specifics for subscription and available reports.

Click on the link below to read about a variety of 'Linsanity' viewpoints appearing on USA Today's web site.

http://www.usatoday.com/sports/basketball/nba/story/2012-02-14/Lin-carrying-Knicks-and-creating-a-14-million-brand/53092494/1

About Q Scores

Q Scores identify the most enthusiastic consumers of a personality, character or licensed property, program, or brand. Derived from our data collection model of the Favorites Concept, the Q Scores measure of likeability is an important predictor of greater consumer involvement. Understanding how these consumers are impacted, enables clients to make the most informed decisions regarding their marketing, advertising, and media efforts.

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