Thursday, September 15, 2011

You Can't Be Angry With The Angry Birds' Q Scores

by Steven Levitt

In the just completed Summer 2011 Kids & Teens Brand Q study, Angry Birds ranked within the top ten percent of all brands rated by children 9-11 years of age. It ranked #10 among 9-11 aged boys and #13 among girls of the same age.

The highest Q Score among children 6-11 is Wii while iPod achieves the highest Q Score among teenagers 12-17. Q Scores reflect the degree of brand enthusiasm among those youngsters who are familiar with a brand.

The adult version of this study (Brand Attachment Q) begins at the end of October.