Q Scores has released its 2014 first quarter report of broadcast network prime time series, regularly scheduled cable series and series in syndication. The data is available as a full report, on a program-by-program basis or as program rankings among key demographic segments.
“Our major objective is to measure the current viewer strength of the shows and their ability to hold onto their core viewers and keep them satisfied,” says Henry Schafer, executive vice president of Q Scores. “Our program appeal and viewer commitment metrics are key indicators for advertising impact and for compatible program scheduling.”
Each show in the report is profiled across 50 demographic segments. For advertisers, it can help determine the most cost-effective way to get in front of the right audience and have the right impact. For programmers, Q Scores measures the qualitative/attitudinal dimension via viewer reaction to a series of favorability and emotional connection questions.
“Do viewers like what they’re seeing? Are they satisfied? Are they bonding with the shows for the long-term? We’re measuring impact for both the programmers, advertisers and media buyers,” says Schafer.
“Interested parties can be full-service subscribers on a contractual basis or purchase individual show data as well as key demographic ranking reports.”
For more information, visit http://www.qscores.com/Web/Broadcast-Cable-and-Syndicated-Programs.aspx.
Rather speak to someone at Q Scores on the phone about your specific needs? Call Henry Schafer at 1-516-365-7979.