Wednesday, February 15, 2012

How will 'Linsanity' translate into consumer appeal?

by Henry Schafer

Jeremy Lin's ascendance to the top of the sports world is an amazing phenomenon to witness over such a short period of time. The true measure of his marketing potential for advertisers will be based on how well his emotional connection with sports fans (e.g., the growth in Knicks TV ratings, jersey sales, game attendance, social media coverage, etc.) translates into consumer favorability over the next few months.

Our next Sports Q Study, coming up in a few short weeks, will measure his consumer impact in relation to a list of about 500 sports personalities representing all of the major sports. Feel free to contact us about the specifics for subscription and available reports.

Click on the link below to read about a variety of 'Linsanity' viewpoints appearing on USA Today's web site.