Q Scores Blog: Welcome to our Q Scores Blog!

Thursday, April 9, 2009

Welcome to our Q Scores Blog!

For over 40 years, Q Scores have been the industry standard for measuring consumer appeal. Henry Schafer, Executive Vice President of Marketing Evaluations, Inc., The Q Scores Company, will be offering important information on Q Scores right here on this blog; how Q Scores are used, why they are relevant, how they add value, what studies are coming up, sharing some noteworthy results, and much more. Make sure to bookmark this site and check back weekly for new information.

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About Q Scores

Q Scores identify the most enthusiastic consumers of a personality, character or licensed property, program, or brand. Derived from our data collection model of the Favorites Concept, the Q Scores measure of likeability is an important predictor of greater consumer involvement. Understanding how these consumers are impacted, enables clients to make the most informed decisions regarding their marketing, advertising, and media efforts.

Each Q Scores category in our databases provides a wide variety of demographics for pinpointing target consumer appeal across age, gender, household income, market size, region, race, ethnicity, presence of children and other key characteristics. We offer a variety of custom reasearch options for more precise target market analyses, and when clients’ timing needs are not aligned with that of a scheduled syndicated study.

In addition to providing consistently accurate and reliable data, our top level staff has the experience and expertise to analyze and interpret the information relative to the clients’ specific needs. We are readily available by phone or email to guide our clients with our unmatched and unbiased counsel and analytical support.