How Attached are U.S. Consumers to their Brands?

In its ongoing Brand Attachment studies, Marketing Evaluations continues to find brands whose users seem to embrace them more than do users of other brands. Their stated preferences are to keep these brands very much in their future plans. In the most recent studies, these brands have the highest Brand Attachment ratings -- meaning that they connected best with their users:

INDEX VS.

ALL-BRAND

AVERAGE

State Farm........................................... 201
Wal-Mart............................................. 156
AARP................................................... 150
Target.................................................. 142
Betty Crocker....................................... 139
Stihl..................................................... 130
Geico.................................................... 127
Miracle Gro.......................................... 127
Garmin................................................. 124
Ziploc................................................... 124

Index Average.................................... (100)

Brand Attachment ratings are part of our Product Q service. In this other segment of the research, consumers are asked to rate brands overall and then on each of twelve brand descriptors.

One of the descriptors, "Like Their Advertising," revealed some exceptionally strong scores, compared to the average of all brands on this dimension:

INDEX VS.

ALL-BRAND

AVERAGE

Aflac................................................... 325
Geico.................................................. 280
Target................................................. 255
Oreo................................................... 215
Apple.................................................. 210

Index Average................................... (100)

Results of the next study will be available mid-June. Stay tuned for more interesting findings!

For more information about any of our Q Scores services, go to http://www.qscores.com/.