Q Scores Blog: Which Super Bowl team wins social media? See which Giants or Patriots personality is getting the most buzz!

by Henry Schafer

Click on the link below to read the ESPN.com story about which Super Bowl team and personalities are receiving the most online chatter.

http://espn.go.com/blog/sportsbusiness/post/_/id/326/lets-test-your-super-bowl-knowledge

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Q Scores identify the most enthusiastic consumers of a personality, character or licensed property, program, or brand. Derived from our data collection model of the Favorites Concept, the Q Scores measure of likeability is an important predictor of greater consumer involvement. Understanding how these consumers are impacted, enables clients to make the most informed decisions regarding their marketing, advertising, and media efforts.

Each Q Scores category in our databases provides a wide variety of demographics for pinpointing target consumer appeal across age, gender, household income, market size, region, race, ethnicity, presence of children and other key characteristics. We offer a variety of custom reasearch options for more precise target market analyses, and when clients’ timing needs are not aligned with that of a scheduled syndicated study.

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Friday, February 3, 2012

Which Super Bowl team wins social media? See which Giants or Patriots personality is getting the most buzz!

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