Q Scores Blog: April 2013

Wednesday, April 24, 2013

International Q Scores: Your Global Connection for Multi-Country Objectives

Here's your opportunity to measure celebrity awareness and appeal around the world with custom designed studies to fit your specific objectives

Tap into the opinions of millions of authentic international consumers to measure the strength of the emotional connection between your target demographics and specific celebrities (global or local) in over 50 countries

Studies will be conducted with an online consumer panel that reaches over 8 million consumers on four continents. Q Scores is your global connection for multi-country research.

Nationally representative samples in each country
Targeted demographics
All interviewing conducted online with appropriate language translations
10-14 day turnaround from start of fieldwork to delivery of results
Executive overview of the key findings

Similar studies can be conducted on the awareness and appeal of characters, licensed properties, television programs and brands. In addition, Spokesperson Evaluation studies which connect potential spokespeople to a brand are also available.

Call us at 516-365-7979 or by email:

steven.levitt@qscores.com, henry.schafer@qscores.com, francine.purcell@qscores.com

About Q Scores

Q Scores identify the most enthusiastic consumers of a personality, character or licensed property, program, or brand. Derived from our data collection model of the Favorites Concept, the Q Scores measure of likeability is an important predictor of greater consumer involvement. Understanding how these consumers are impacted, enables clients to make the most informed decisions regarding their marketing, advertising, and media efforts.

Each Q Scores category in our databases provides a wide variety of demographics for pinpointing target consumer appeal across age, gender, household income, market size, region, race, ethnicity, presence of children and other key characteristics. We offer a variety of custom reasearch options for more precise target market analyses, and when clients’ timing needs are not aligned with that of a scheduled syndicated study.

In addition to providing consistently accurate and reliable data, our top level staff has the experience and expertise to analyze and interpret the information relative to the clients’ specific needs. We are readily available by phone or email to guide our clients with our unmatched and unbiased counsel and analytical support.