Monday, January 27, 2014

Hispanic Performer Q: Celebrity Appeal among U.S. Latino Consumers

by Henry Schafer, Executive Vice President
The Industry Has Asked and We Have Answered…
Introducing Hispanic Performer Q

A New Syndicated Service Dedicated To
Measuring The Awareness and Appeal
 Of Hispanic Celebrities Among U.S. Latino Consumers

Study Results Now Available

First syndicated market research study designed to specifically measure Hispanic talent for the U.S. Hispanic market.

  • Sample design developed to nationally represent all segments of Hispanics between the ages of 16 and 64.
  • Online interview (in Spanish or English) with proper representation of language spoken in the home (Spanish dominant, English dominant or both equally) and respondent country of origin.
  • 400+ personalities (all types) evaluated with demographic profiles to determine their strengths and weaknesses (awareness and appeal).  While primarily covering Hispanic celebrities, the study   includes a variety non-Hispanic talent as well.
  • Additional data provided as follows:  category norms/personality type averages; target demographic rankings; traditional and social media/technology usage behavior; general consumer behavior; and customized questions that can be cross-referenced with the celebrity data

Please contact us to discuss this study in more detail and see how it can benefit your organization.  Call us at 516-365-7979 or by email:

No comments:

Post a Comment