Q Scores Blog: Kardashian vs. The Gap

by Steven Levitt

Click on the link below to read the Fox News.com story about her "tarnished reputation" lawsuit against The Gap.

http://www.foxnews.com/entertainment/2012/01/20/kardashian-lawsuit-saying-gap-tarnished-their-reputation-will-be-hard-to-win/

About Q Scores

Q Scores identify the most enthusiastic consumers of a personality, character or licensed property, program, or brand. Derived from our data collection model of the Favorites Concept, the Q Scores measure of likeability is an important predictor of greater consumer involvement. Understanding how these consumers are impacted, enables clients to make the most informed decisions regarding their marketing, advertising, and media efforts.

Each Q Scores category in our databases provides a wide variety of demographics for pinpointing target consumer appeal across age, gender, household income, market size, region, race, ethnicity, presence of children and other key characteristics. We offer a variety of custom reasearch options for more precise target market analyses, and when clients’ timing needs are not aligned with that of a scheduled syndicated study.

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Friday, January 20, 2012

Kardashian vs. The Gap - Bet on The Gap!

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